Advanced Media Handling Skills
Designed to enable senior executives to deal effectively
with the media.
An important opportunity to promote yourself and of
course, your organisation, is the ability to get the
maximum impact from any media coverage. This means
that when provided with a media opportunity it is
important you have the skills to benefit from it.
International Class uses this programme to enable
clients to go into media situations aware of any possible
pitfalls (traps) and more importantly, how to turn
them into opportunities.
This programme is ideal for individuals or small groups
who are required to deal with media situations at
any time in business.
Our programme will improve your abilities in many
• The relationship between the message, the
audience and the medium
• How the media works
• How to prepare
• Use of positive language
• What is 'news'
• How to avoid being manipulated
• How to tackle hostile questions
• How to turn disadvantage to advantage
Our programme is modular and typically consists of
up to seven half-day sessions spread over a 6 - 8
week period with a further 2 follow sessions at six
These modules cover:
• Benchmarking and Assessment
• Media skills follow up with practical interview
• Voice Development and Business Image
• 'The Perfect Interviewee' putting it all
For groups we tailor our programmes to suit specific
needs and can include the same topics in full day
The actual areas to be covered are tailored to the
individual needs of your organisation and would be
finalised prior to the tutorial.